iMotions Integrates Headset for Behavioural Research

Copenhagen-based behavioral research software specialist iMotions has integrated the Neurable EEG headset into its platform, allowing researchers to measure and analyze brain activity in naturalistic, real-world environments such as in-car, office and training.

iMotions is a part of Swedish technology group Smart Eye, and partners with more than twenty of the world's biggest sensor hardware companies, integrating their tech into a single platform. At the beginning of this year its parent firm, its team was strengthened when SmartEye brought in staff from the Media Analytics division of a sister company, emotional analysis subsidiary Affectiva.

Boston, US-based Neurable's focus is on wearable brain-computer interface (BCI) technology, and iMotions says the headset is 'state-of-the-art,' combining 'lab-grade' neuroscience with comfort for the wearer. The integration brings this together with iMotions' multimodal research platform, which synchronizes data from sources including eye tracking, facial expression analysis, GSR and ECG. As a result, the firms say researchers can now capture high-quality cognitive data over longer periods of time and outside of lab environments, opening new opportunities for understanding mental states such as focus, fatigue and engagement. Potential users include academic institutions, UX labs, neuroscience researchers, and commercial innovators.

According to iMotions CEO Peter Hartzbech (pictured), 'Integrating Neurable's EEG headset into the iMotions platform expands possibilities for researchers by allowing for unprecedented access to brain data in natural, dynamic environments. This unlocks new opportunities to understand focus, fatigue and engagement in the environments where performance and safety matter most.'

Neurable Chief Exec Dr. Ramses Alcaide adds: 'This partnership accelerates our shared mission of democratizing access to lab-grade brain-computer interfaces. Together with iMotions, we're equipping researchers and innovators to measure brain health in everyday environments and design technologies that truly support human performance and longevity.'

The partners are online at www.neurable.com and www.imotions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.