Flat Quarter for Comscore, as Forecast

Comscore has reported results for the third quarter, with revenue up a fraction of one percent to $88.9m, and adjusted EBITDA down around 10% to $11.0m.

The results included 20% growth in cross-platform solutions, driven by the Proximic ad targeting division, and continued adoption of Comscore's cross-platform content measurement offering, as well as double-digit growth in local TV. Higher revenue from local TV and cross-platform solutions was offset by lower revenue from national TV and syndicated digital products.

The company has revised its full-year revenue guidance to be roughly flat with the prior year, having previously predicted growth - Proximic revenue growth in Q3 was impacted by a data-strategy shift from a large retail media advertiser, which Comscore says drove lower-than-expected results for cross-platform solutions. In 2026, the firm says it expects cross-platform growth opportunities 'will more than replace this lost revenue.'

Support for this claim can be seen in Q2 results, which saw revenue growth as a result of the same factors - at the time CEO Jon Carpenter said a key contract had come in early, contributing to the Q2 rise, and forecast a flat Q3. Carpenter says the latest results 'reflect continued momentum in key strategic areas of the business,' as well as successful investment in 'establishing Comscore as the premier currency for local market transactions.'

The company is on the web at www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.