Toluna's Daly to Lead Collage Group

Cultural intelligence company Collage Group has announced a long-planned leadership transition, with co-founder David Wellisch becoming Executive Chairman from today, and passing the CEO role to new arrival Kevin Daly, previously Chief Sales Officer of Toluna.

Collage brings together consumer, brand and category insights from billions of proprietary data points, with its own cultural expertise, to provide clients with insights on the motivations behind consumer behavior. A recently-launched AI-powered tool called Ask Collage promises to instantly surface, summarize and source this 'deep intelligence', providing recommendations for action. The firm also provides a full suite of custom qualitative and quantitative offerings.

The company was founded in 2009 as the Latinum Network, and has grown to support hundreds of major brands worldwide, under Wellisch's leadership. In his new role of Executive Chairman, he will continue to work full-time with the company but shift his focus to long term product vision, corporate development and strategic partnerships, as well as strengthening relationships with clients and prospects.

Daly (pictured) brings more than fifteen years' experience in market research and data-driven consulting. At Toluna, he led global commercial strategy and drove revenue growth; and earlier he built and scaled teams at Verint, Nielsen (as Global SVP & GM of BASES), and Affinnova.

Wellisch says the transition marks 'an exciting new chapter' for the company. 'From our early days building a community of forward-thinking marketers to today's powerful intelligence platform, Collage has always been about helping brands connect meaningfully with different consumer segments. Kevin brings the experience, perspective, and energy to scale our mission even further, and I'm looking forward to partnering with him as we chart Collage's next phase of growth.'

Web site: www.collagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.