Unacast Secures $28m for Expansion and Acquisitions

In the US, global location intelligence provider Unacast has announced $28 million in new financing, which it says will accelerate its product roadmap, enhance the quality and transparency of its solutions, expand its go-to-market efforts and fund acquisitions.

Headquartered in Ashburn, VA, Unacast describes itself as a 'human mobility data company', helping clients including real estate professionals, retailers, researchers, analysts and data scientists to understand how people move around on the planet. The firm analyzes foot traffic from millions of stores and venues to understand mobility patterns on a neighborhood level, and track migration patterns across the country. Four years ago it set about international expansion with the help of $16m in funding, and two years ago it merged with location data rival Gravy Analytics.

The new funds came from Vector Capital Management's direct credit unit, Vector Velocity. The firm says it will look at M&A opportunities that strengthen its technology stack, broaden its data assets, and extend its reach across key verticals.

President & co-founder Thomas Walle (pictured) comments: 'Vector has been an exceptional partner, supporting our vision from the outset. This investment enables us to deliver greater value to customers and continue leading the industry with the most trusted, high-quality location intelligence.' Nick Ghoussaini, Head of Credit at Vector Capital numbers 'a strong compliance record and a reputation for clean, reliable mobility datasets' among Unacast's key strengths.

Web site: www.unacast.com .