Integration for Ad Tech Firms Mediaocean and Basis

In Chicago, ad management, execution and optimization companies Mediaocean and Basis Technologies have announced an integration partnership, promising clients automation of 'the entire media campaign process from start to finish'.

Programmatic, direct buying, search and social campaigns planned and activated in Basis will now be able to connect into Mediaocean's Prisma automated buying and trafficking workflows, with execution continuing across its Innovid measurement and optimization platform and its Protected verification and brand safety solution. The firms say this 'anchors the entire lifecycle with Mediaocean platforms,' eliminating the need to stitch together disconnected point solutions and laying foundations for AI-driven optimization and decision-making across the media lifecycle.

According to the partners, in addition to automation and increased confidence in delivery, users will get clearer visibility into how planning decisions translate into delivery, quality, outcomes, and payment.

Shawn Riegsecker, CEO of Basis comments: 'Together, Basis and Mediaocean are helping advertisers manage the full complexity of media, empowering the largest and most sophisticated ad buyers to bring direct buying, programmatic, search, social, and video together in a more connected, accountable way.' Ramsey McGrory (pictured), who is President of Prisma by Mediaocean, adds: 'Modern advertising is about reimagining how programmatic, direct buying, social, linear, and other media channels come together in powerful ways. Basis and Mediaocean are bringing that vision to life.'

Web sites: www.mediaocean.com and www.basis.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.