Advantage Group Launches 'Always-On' Insight Offer

B2B engagement solution firm Advantage Group International (AGI) is to launch Advantage LiveLens, described as 'a continuous client insight environment' for the CPG / FMCG sector, promoting continuous partnership and 'always-on intelligence.'

Established in 1989 and headquartered in Canada, Advantage Group helps suppliers and retail partners work together with the help of data, feedback and strategy consulting.

The firm says the new service reflects a market in which supplier-retailer relationships grow ever more complex and 'business conditions shift faster than annual cycles can capture.' Advantage LiveLens brings together continuous feedback, AI-powered intelligence and 'modern research design', and promises a continuously updated view of partnership performance, replacing static, point-in-time assessments with ongoing signals, richer context and clearer pathways to action. The upgraded design features richer, context-driven dashboards, alignment tools that help teams collaborate around a shared, current view of performance, and clearer pathways to action.

'Advantage LiveLens represents a fundamental shift in how business partners listen, learn and act,' says CEO Peter Harris (pictured). 'For the first time, companies can continuously monitor the strength of their partnerships and respond with greater speed, precision, and confidence. By delivering ongoing insights, LiveLens empowers our clients to anticipate market changes, strengthen collaboration, and drive sustained growth.'

The company is online at www.advantagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.