Partnership for Experian and Reward

In London, customer engagement and commerce media specialist Reward has announced a partnership with consumer data giant Experian, integrating the latter's Mosaic segmentation into Reward's Intelligence and Activation solutions.

Experian's huge consumer datasets and wide-ranging solutions help to facilitate secure lending and borrowing, uncover and prevent fraud, simplify healthcare and deliver digital marketing solutions. In addition to Mosaic segmentation solutions the Dublin, Ireland-headquartered firm offers behavioural analytics, ID matching and other services. Partner company Reward operates in sixteen markets across the UK, Europe, the Middle East and Asia, and combines proprietary tech, 'deep data insights' and digital marketing expertise to help clients hone their customer experiences, drive and measure sales growth, and boost loyalty.

Experian's Mosaic 8 segments UK households into eighteen groups and 68 detailed types, based on shared and typical characteristics including demographic, lifestyle and behavioural indicators. The new solution combines this with Reward's insights from first-party transaction data across a panel of ten million UK banking customers, promising retailers, brands and marketers a more complete view of UK consumers.

According to James House, Chief Commercial Officer, 'Reward has always focused on helping brands understand real consumer behaviour through rich transaction insight. By embedding Mosaic across our Intelligence and Activation Suite, we combine the 'what' from purchase behaviour with Experian's insight into the 'who', giving our partners and clients greater confidence when planning and activating against real customer needs.' Colin Grieves, MD of Experian Marketing Services UK&I, adds: 'Experian Mosaic is trusted by leading brands and companies to deliver a richer, deeper understanding of their customers and audiences. By recognising the context behind consumer choices and applying this granular level of insight to real-world transactions, brands and retailers can develop messages and communications strategies which are more relevant, impactful and effective.'

Web sites are at www.rewardinsight.com and www.experianplc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.