Integration for HarrisQuest and Displayr

HarrisQuest, which is part of Stagwell's Marketing Cloud offering, has announced a partnership integrating the AI-powered survey builder in its QuestDIY platform with the analysis and reporting capabilities of Displayr.

The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions for marketers, powered by proprietary data and advanced tools spanning research, communications, creative and media.

The Displayr deal promises deeper reporting and data visualization capabilities for users of QuestDIY's survey builder, which allows the building and launch of surveys 'in minutes'. They now have an integrated dashboard for further analysis, an 'Explore' function using filters to cross-analyse survey responses by demographics, advanced analytics via Displayr Edit mode, flexible exports to PowerPoint, PDFs and Excel files, and AI-enhanced data cleaning, testing and reporting.

'This integration gives our customers a significant advantage,' says QuestDIY MD Gary Topiol (pictured), '- they can now move from survey design to actionable insights in a fraction of the time, without managing multiple tools or vendors.' Matilda Sarah, VP of Sales & Marketing at Displayr, adds: 'Displayr is all about moving from data to answers quickly and confidently. This partnership gives more people the ability to do exactly that... By bringing Displayr into QuestDIY, users get a faster and more intuitive way to explore their results, and when they're ready for the full conversational experience and advanced workflows, they can unlock the complete Displayr platform.'

Web sites: www.harrisquest.com and www.displayr.com .