IRB Debuts Panel of Indian Healthcare Professionals

B2B research firm IRB has launched a specialized panel of Healthcare Professionals (HCP) for the Indian market

IRB (Internet Research Bureau) focuses on quant online research and respondent engagement, and serves clients in more than 40 countries worldwide. Its offer includes engaging with niche consumer panels around the world, and the design, programming and conduct of surveys.

The new HCP panel promises researchers direct access to verified doctors, nurses and allied health professionals across the healthcare ecosystem in India, whose pharmaceutical and medical device sectors are among the world's fastest growing, according to the company. The panel boasts multi-step authentication, including strict verification, regular engagement, and ongoing data quality checks; deep reach across the full spectrum of healthcare, from high-demand General Practitioners (MBBS) and Consulting Physicians (MD) to hard-to-reach specialists such as oncologists, cardiologists and dentists; a 'fair market value' incentive system; and localized payment solutions via integration with India-specific instant payment gateways (UPI).

CEO Shakti Kumar comments: 'The Indian healthcare market is vast but historically fragmented for researchers. With this launch, we aren't just building a database; we are building a verified community. With local on-ground recruitment tactics and strict digital verification, we are giving our clients the confidence that they are speaking to real doctors with real influence.'

The new panel has its own web presence at www.indianmedicalpanel.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.