Wiland Adds Retail Tool to MarketSignals Range

Predictive audience intelligence company Wiland has launched RetailSignals, the latest in its MarketSignals family of solutions, promising retailers help in tapping real-world consumer spending data to fuel acquisition, retention and growth.

Wiland helps companies develop and maintain robust customer relationships, and non-profits to do the same with donors and supporters. The firm boasts 'the largest set of detailed, individual-level spending signals ever assembled', and now analyses it via an AI-enabled response prediction platform. to inform targeting and decision-making. Its core product MarketSignals was upgraded six months ago, and analyses actual transactions from over 80 million individuals to deliver predictive data for more than 220 consumer brands and product categories. The new product joins three other sector-specific spin-offs: FanSignals, GivingSignals and TravelSignals.

The firm says RetailSignals integrates seamlessly into existing marketing and analytics workflows, and will enable retailers to find high-propensity shoppers - those whose verified transaction behavior suggests they are most likely to purchase. It also promises to help clients keep customers by understanding brand and category preferences that inform loyalty, personalization, and retention strategies; and grow revenue by predicting future spend, expanding share of wallet, and activating insights across media, CRM and owned channels.

CEO Mike Gingell (pictured) comments: 'Retailers don't win by having the most data - they win by knowing what to do with it. RetailSignals helps them find the right customers, keep them engaged, and grow revenue by using predictive analytics to understand what shoppers are likely to do next.'

Web site: www.wiland.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.