Partnership for Syno International and RAM

Vilnius, Lithuania-based research tech and data solutions provider Syno International has partnered with RAM Market Research to deliver enhanced cross-media measurement, custom studies and brand lift analytics.

Syno was founded in 2016 and employs around 50 people. Offices are focused around the Nordic and Baltic region, plus Istanbul, Singapore and San Diego. Its platform features products for collecting, managing and visualizing consumer data. RAM is a data, insights and consulting agency founded in 2002, boasting one of the industry's largest advertising performance databases.

The deal pairs Syno's scalable research technology platform with RAM's expertise in custom studies, brand lift and advertising performance measurement, promising clients accurate, people-based insights across streaming, digital, audio, and traditional media channels. This includes design and execution of tailored research tied directly to business, audience and media objectives; multi-platform measurement of brand lift across awareness, consideration, favorability and purchase intent; and the linking of media exposure to reach, frequency, incrementality and attribution.

Syno international CEO Jokke Nurminen (pictured) states: 'This collaboration represents a leap forward in delivering flexible, outcome-oriented measurement for today's complex media environments. Clients benefit from technology that simplifies advanced research workflows while expanding the depth and quality of insights available for decision-making.'

Ola Törnerud, who is Chief Commercial Officer of RAM, adds: 'Integrating our custom research and brand lift expertise with Syno's technology allows clients to scale sophisticated measurement across streaming and cross-media while maintaining speed, rigor, and relevance.'

Web sites: www.synoint.com and www.rammarketresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.