CPTO Hire and 'Strategic Shift' for Data Firm Tasman

European-based data agency Tasman Analytics has appointed Mike Jones to serve in a new role, Chief Product & Technology Officer, driving a strategic shift towards the productization of its services and operational systems.

Tasman provides data infrastructure, decision analytics and internal capability building for fast-growth European firms, and says it 'aims to make itself redundant in months' [of being appointed], by equipping its clients with the right team and skillset. The Dutch-British agency says it is now 'building, not hiring' - promising to build systems and products that deliver client outcomes, rather than hiring more people or increasing its fees.

Jones brings 25 years of experience in technical, commercial and operational leadership roles, including three as a client of Tasman at Sage, where he led a post-acquisition integration. He has also built fintech platforms as CTO at Picsa Group; scaled a food delivery startup to 1 million meals delivered as COO at Yebo Fresh; and earlier he spent five years at AV provider Symantec. In his new role he will focus on driving the company's 'single source of truth', TasmanOS, and on building agentic data systems.

Tasman CEO Thomas In't Veld says of the strategy: 'The tech landscape in data is moving so fast that the future of client value looks much more like productised services than classic agency engagements. That's a fundamentally different bet, and it needs a different kind of leader. Mike spent three years as our client. He knows what good delivery feels like from the buying side, and he obsesses over getting 80% of the value in 20% of the time. That's exactly the instinct we need for what we're building next. His job is to turn our 'build capability and hand over' model into something repeatable, scalable, and increasingly agentic, where the systems we build don't just inform decisions but start handling the routine ones autonomously.'

Web site: www.tasman.ai .