Informa TechTarget Launches AI Visibility and GEO Tools

Informa TechTarget has launched two new content strategy solutions: the AI Visibility Audit and the GEO Topic Planner - promising to help marketers enhance their brand's discoverability, visibility and authority amid the rise of AI.

Informa TechTarget is the result of a 2024 merger, and combines b2b intent signals data and expertise with publishing and lead generation businesses. The company is headquartered in Boston, MA and has offices in nineteen global locations. Earlier this month it announced flat annual revenue of $486.8m and increased profit, with adjusted EBITDA up 11% to $87.3m. Also, in a busy month so far, the firm has appointed Patrick Martell as Non-Executive Director and Chairman, and brought in Clint Wheelock and Jean-Francois Pigeon to help lead its Omdia division.

The new AI Visibility Audit aims to help marketers understand how audiences encounter their brand through AI, identify visibility and accuracy gaps, and provide a roadmap to improve on these counts. The GEO Topic Planner (Generative Engine Optimization) will help them align their content plans with AI systems' evolving preferences, help them build 'topical authority' and avoid waste.

Informa TechTarget says the new solutions are built on its expertise in areas spanning content strategy, demand intelligence, and AI; its exclusive buyer intent signal data and insights; and its own experience with AI-driven audience engagement as a publisher.

'Marketers are seeing the need and opportunity to leverage AI search as a channel to drive prospect engagement,' says Jane Qin Medeiros, General Manager, Brand to Demand, 'but not everyone has the expertise, data, and tools to do so effectively yet. With these powerful new AI visibility and GEO content solutions, we're empowering our clients with the latest expertise and tools to ensure their brands are visible, trusted, and aligned with AI-driven shifts in audience behavior.'

Web site: www.informatechtarget.com .