Similarweb Unveils Retail Intelligence Suite

Israel-based digital data firm Similarweb has launched a suite of digital retail shelf analysis tools, combining its Amazon IQ (formerly Similarweb Shopper Intelligence) and Cross-Retail IQ products, the latter covering more than 650 online stores and marketplaces.

The tool promises clients an understanding of product mix, availability and pricing across stores and marketplaces, aiming to help brands and retailers identify where demand is forming, how competitors are winning, and how they can improve sales performance. Similarweb says the emerging Universal Commerce Protocol, which will allow AI agents to make purchases from online stores, will further complicate the picture and make the new product's data even more valuable.

Newly-rebranded Amazon IQ builds on more than five years' experience of helping brands understand how to grow their sales on the Internet's dominant retail site, while helping smaller players to compete. Its analysis covers the US, Canada, the UK, France, Germany and Italy. Cross-Retail IQ provides product, category and brand analytics for more than 650 global retailers, including on-site keyword optimization to surface what consumer searches are leading to which specific products.

The new tool extends the in-depth analysis of product availability and pricing, already available for Amazon, to Cross-Retail IQ, and both services now offer the option of digital shelf automation, which brands can employ to automatically reprice products as competitive dynamics change. Recommendations on content and pricing are provided, and retailers can also use the data to identify gaps in product assortments and in-demand brands, as well as benchmarking inventory and pricing against the competition.

Marta Sulkiewicz (pictured), VP Emerging Solutions at Similarweb, comments: 'AI is transforming the industry, but equally significant is how online retailers are reshaping their business models by following Amazon's lead, operating as marketplaces and launching retail media networks. That means brands need to understand what shoppers need, where they are, how to improve product visibility, and where and when to invest in retail media. Retail Intelligence combines shopper behavioral data with digital shelf and pricing signals to give companies a complete view, helping them turn insight into strategy and execution.'

Web site: www.similarweb.com .