Cognitiv Debuts Real-Time Segmentation Tool

New York-based consumer behavior specialist Cognitiv has launched an AI-powered tool called AudienceGPT, which helps marketers identify audiences based on real-time consumer journeys, moving audience targeting 'beyond static segments' and incorporating their likelihood to take action now.

Building on technology developed with the company's dynamic profiling system AI Personas, the new tool uses the same deep learning engine as its contextual targeting solution ContextGPT, which analyzes content environments to identify the most impactful ad placements. AudienceGPT uses synthetic consumer journey profiles, developed by this engine, to predict where consumers are in the purchase funnel and what products they may be interested in: this is then fed into targeting across audio, CTV, social and programmatic channels.

The segments are securely distributed via LiveRamp Marketplace as ready-to-activate data products. Users describe their target audience in plain language through a chat-based interface and receive real-time persona recommendations, backed by transparent reasoning to help clients assess and trust them.

CEO and co-founder Jeremy Fain comments: 'AudienceGPT represents the next big step in our Cognitiv Everywhere strategy. Our goal is to bring our platform's deep learning intelligence to every part of the advertising ecosystem. ContextGPT understands the environment where an ad appears, while AudienceGPT understands the consumer behind the impression without outcome-based seed data.'

The firm's home page is at www.cognitiv.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.