NIQ Unveils Monthly Packaging Performance Measure SPG

NIQ is promising clients monthly visibility into packaging performance across materials, formats and pack configurations with the launch of Packaging Strategic Planner Global Solution (SPG).

The global consumer intelligence firm says many organisations still rely on fragmented or annual data to inform their packaging decisions, and SPG closes the gap with 'real-time data delivered monthly' across regions. The new platform gives coverage across more than 200 categories, and visibility into more than 30 package types and twenty package materials.

It will also introduce a new metric called EQ2, which multiplies the number of units sold by the number in a pack to give an overall measure of the amount of product consumed. NIQ says this will help clients to understand how pack sizes, material choices, and multi-pack configurations are performing across markets.

The solution will be available in around ten markets at launch, and will roll out to another twenty by the end of the year. Matt Trask (pictured), the firm's SVP of Global Packaging, comments: 'The pace of packaging change has increased significantly, from material innovation to pack-size diversification. With monthly, harmonized visibility and our EQ2 metric, we're closing long-standing data gaps and empowering partners to make smarter decisions, innovate with confidence, and unlock new growth across markets worldwide.'

NIQ, which merged with GfK two years ago, has operations in more than 90 countries and covers c. 82% of the world's population and more than $7.4 trillion in global consumer spend.

Web site: www.niq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.