Criteo Adds Self-Service Options for Smaller Clients

Commerce intelligence and ad targeting platform Criteo has expanded its GO platform to offer full self-service access for small and mid-sized businesses and growth-stage commerce brands. The firm has also appointed former Google Head of Shopping Courtney MacConnell as VP of Commercialization.

Criteo's 'Commerce Media Platform' uses consumer purchase intent and other data from more than 740 million daily shoppers and $1 trillion in annual commerce sales, from thousands of partners in digital and off-line retail, to help clients connect with shoppers, facilitate product discovery, measure outcomes and personalize experiences.

The GO platform brings together display, video, native and social within a single campaign environment, automatically optimizing spend, while built-in generative AI creative tools produce and adapt ad formats. Advertisers can independently create an account, enter billing details and launch campaigns in 'as few as five clicks,' according to the firm. The latest expansion brings the company's AI-powered performance capabilities to a wider audience in the US and UK, with plans to expand to other markets later this year.

CPO and President of Performance Media Todd Parsons comments: 'Performance marketing is being redesigned in real time and marketers can no longer afford to operate in channel silos. With GO's new self-service capabilities, we're opening our platform to a broader set of advertisers, giving growing brands access to AI-powered, cross-channel, full-funnel performance capabilities at scale, while unlocking a meaningful, multi-year growth opportunity for Criteo.'

MacConnell's appointment will help drive the global expansion of GO. At Google she helped scale the Performance Max solution, and in her new role she will work alongside newly appointed Vice President of GO Product Christopher Towl. Parsons adds: 'We've built strong momentum with this offering, and with Courtney and Christopher at the helm, we're well-positioned to scale execution globally and make Criteo GO a cornerstone of how brands achieve performance outcomes across channels.'

Web site: www.criteo.com .