Yobi-Microsoft Deal Brings Behavioral AI to New Users

Behavioral AI company Yobi is teaming up with Microsoft to offer US companies predictive consumer intelligence. The deal combines Yobi's consented consumer database - 'the largest in the US' - with delivery via the Microsoft Azure cloud computing platform.

The partners say the deal 'levels the playing field for US enterprises' by offering smaller businesses the level of behavioral intelligence once reserved for the largest online advertising platforms, while keeping privacy and consent front and center.

The firms say the major social and search platforms are optimized for 'late-stage, lower-funnel shoppers already close to purchase,' which is effective for conversion but favours buyers already in the market, often sustaining demand rather than growing it. By contrast, Yobi's datasets enable the targeting of net-new audiences earlier in the customer journey. The firm's behavioral foundation model uses real-world data including purchases, store visits and marketing conversions to understand and predict consumer intent.

Max Snow (pictured), CEO and co-founder of Yobi AI comments: 'Understanding and predicting customer intent is a competitive necessity, but enterprises today face a data disadvantage. As the leading cloud provider for AI, Microsoft Azure offers infrastructure and best-in-class tooling that allows Yobi to train proprietary 700B parameter models - unlocking... the ability to optimize sales without compromising privacy.'

Judson Althoff, CEO of Microsoft's commercial business, says business users are 'gaining critical insights that improve customer engagement and drive meaningful business growth.'

Web site: www.yobi.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.