ACKWEST Hires CTO

In West Palm Beach, Florida, ACKWEST Group has appointed William Mansfield as CTO. He previously held the same role at Suzy.

ACKWEST was launched two years ago by MR industry entrepreneurs Hugh Davis and Keith Price, as a holding company for tech-driven consumer insights and marketing services firms. It quickly invested in first party data specialist TestSet, and acquired Toluna's Precision Sample unit and healthcare and consumer research company J. Reckner Associates. In the past twelve months it has added mobile-first research platform Safiyo and the consumer panel assets of MySoapBox, acquired from Interviewing Services of America (ISA), and last month it bought the Answerpoints UK consumer panel from Aurora Market Research.

Mansfield (pictured) brings more than twenty years of software engineering experience, and joins from Suzy, where he has spent the last seven years, latterly as CTO and Chief Technology Innovation Officer.

Web site: www.ackwest.com .