New Name for Women In Research Reflects Broader Base

Global professional community Women In Research is rebranding and dropping the word 'Research' as the sector broadens out 'far beyond' MR to encompass data scientists, CX and UX practitioners and others.

The organisation has been known as Women in Research (WIRe) since its founding nearly two decades ago, and now boasts a community of more than 23,000 professionals. Wire (note the new capitalisation) says the old name, 'while meaningful, no longer captured the full picture of who shows up or what they do.'

Founder Kristin Luck notes: 'When we founded Women in Research nearly two decades ago, market research defined our industry. Today, that frame no longer captures the full picture of who we are. The people in this community are shaping how organizations understand their customers and markets through data science, insights, analytics, CX, UX and disciplines we didn't even have names for when we started. Wire is the thread connecting this diverse, global community: a symbol of the connectivity, innovation, and ambition that defines us today.'

A new identity, redesigned web site and updated presence across LinkedIn, Facebook and Instagram all launch today. Executive Director Jessica Sage adds: 'We recognize that Women in Research holds deep personal significance for many in our community. This rebrand isn't about erasing that legacy - it's about expanding our table and inviting both new and longtime supporters to see themselves fully reflected in who we are and what we stand for. We're energized by the opportunity to grow our impact and inspire the next generation of women leaders across data and analytics.'

Wire says its core mission remains unchanged: 'to close the leadership gap for women in data-driven disciplines by providing mentorship, resources, networking, and community at every stage of a career.'

WIRe is a partner of MrWeb, which operates its job board alongside those of ESOMAR, GreenBook and The Research Club. The WIRe job board will be rebranded as soon as we're able. Congrats to our partners on the new look and updated scope!

New web site: www.wearewire.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.