NIQ Links Purchasing and Attitudinal Data on Discover

Global consumer intelligence group NIQ has launched a new feature called Survey Groups, within its NIQ Discover platform. The upgrade promises users more insight into the reasons behind changes in their markets.

The company, which combines the former Nielsen Buy / Connect division and the global operations of GfK, has made a string of launch announcements so far this year, while growing its Q1 revenue by more than 5% (organic, FX neutral) to $1,072.7 million.

Available immediately to users of the platform, Survey Groups builds on NIQ's Panel Surveys by linking attitudinal insights to real-world purchase behavior from the firm's consumer panels. The new feature groups survey responses with purchase behavior to allow clients to analyze key consumer segments with greater precision; identify drivers behind brand and category performance, as well as barriers to purchase and reasons for category decline; and surface emerging growth opportunities based on real behavior. Users can also customize self-serve analyses within the platform.

CPO Troy Treangen (pictured) comments: 'NIQ has delivered Panel Survey capabilities for many years, helping clients understand the motivations behind consumer behavior through verified purchase data. What's new with Survey Groups is that these insights are now integrated directly into Discover, making them easier to access, analyze, and activate within existing workflows. By bringing survey insights and consumer behavior together in one platform, clients can move faster from insight to action with a more connected view of performance.'

NIQ has operations in more than 90 countries, and covers c.82% of the world's population and more than $7.4 trillion in global consumer spend. Group home page: www.niq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.