New Vidmob360 Platform Integrates Data with AI Systems

In New York, creative measurement and optimization specialist Vidmob has announced a new platform called Vidmob360, feeding its data into clients' existing AI systems, enterprise tools and media workflows to aid their advertising decisions.

Vidmob's scoring software and analytics help agencies and marketers produce creative, measure and optimize its performance across the major digital advertising platforms, 'turning every creative decision into measurable data'. The company has received more than $200 million in venture funding. Last year it launched The Aperture, a framework helping marketers to assess creative parameters and their impact on performance, contextualizing creative decisions in categories such as production level, storytelling and tone.

The firm describes Vidmob360 as 'a composable intelligence layer purpose-built for the era of artificial intelligence'. The platform combines its core SaaS offering with Model Context Protocol (MCP) services, APIs, and agents designed to integrate seamlessly into customers' existing technology stacks. Marketers can connect the likes of Claude, Gemini and ChatGPT to evaluate creative against brand guidelines, diagnose campaign performance, or surface recommendations in real time; while agencies can embed custom client creative data directly into planning and activation workflows. More than a dozen advertising channel integrations support the new offering, including partnerships with Google, Meta, TikTok, Amazon and The Trade Desk.

'We are at an inflection point where every major advertising decision will be shaped by AI,' says founder Alex Collmer (pictured). 'But the real opportunity is not simply generating more content or making more buys, but making them smarter, faster, and more effective. Vidmob360 was built with that AI acceleration in mind.'

MCP services and enhanced RESTful APIs are available now: a second phase, planned for later this year, will add AI agents designed to apply creative data in production and activation workflows.

Web site: www.vidmob.com/360 .