AdClarity CTV Coverage Expanded to 20 Global Markets

BIScience has extended its AdClarity AI-powered ad intelligence platform, to offer data on Connected TV (CTV) in nineteen new countries - previously the CTV service was only available for the US.

AdClarity makes use of BIScience's global panel and coverage across 52 markets, to measure all channels under one consistent methodology. The platform provides a granular picture of US local advertising, covering more than 250 categories and industries, including top spending sectors such as CPG, financial services, news and media, and technology. In March, it added linear TV coverage to its roster, and last month data on ChatGPT ads.

Tracked CTV ad spend in the twenty markets now totals around $70 billion. Newly covered are Europe's big five markets, along with Canada, Australia, Brazil, Indonesia, Norway, the Philippines, Singapore, South Korea, Switzerland, Thailand, Saudi Arabia, Poland, New Zealand and Denmark. Each market includes local platforms - eg Channel 4 and ITV in the UK, Joyn and Sky in Germany, and 10 Play, 7plus, 9Now and Stan in Australia.

According to Dorit Kaplan (pictured), VP Product and Strategy at BIScience, 'Global advertisers don't work in silos, and their intelligence tools shouldn't either. By expanding AdClarity's CTV coverage to 20 markets and integrating built-in AI, we've unified the cross-media view and bridged the gap between seeing data and taking action. One methodology, one platform. Total visibility across every screen.'

BIScience was founded in 2009 and has six global offices with 150 employees. In addition to AdClarity, it also offers Consumer Behaviors for audience insights, and Purchase Data for transaction analysis. Web site: www.biscience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.