Media Research Veteran Joins Monroe Mendelsohn

In New York, Ted D'Amico has joined Monroe Mendelsohn Research as SVP, responsible for legal research, media and marketing research, data and statistical analysis and consulting.

He worked previously as SVP/Research at MRI-Mediamark Research. Prior to this, D'Amico was Director of Technical Services at FCB/Lever Katz Partners and Scarborough Research; and Director of Research at J Walter Thompson. Before these 25 years spent agency-side, he conducted research for the City University of New York, where he gained his PhD in Neuropsychology.

'Ted's 30-plus years of research experience will be an important asset in our ongoing program of growth,' stated President and CEO Walter McCullough, 'Certainly, his work in both academia and the commercial research world will strengthen our current and future research efforts.'

In his previous roles, D'Amico developed a number of media, marketing and advertising proprietary research programs. In addition, he has published numerous papers and articles based on behavioral measures, electrophysiological assessment techniques, and the mathematical and theoretical issues relating to traditional media approaches.

Monroe Mendelsohn Research was founded in 1958 and is online at www.mmrsurveys.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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