Maritz Names Head of European Brand Research

In the UK, Maritz Research has appointed Millward Brown's Roger Sant as Divisional VP of Brand Research Europe, to work closely with the firm's offices in Europe and the US and take responsibility for development of new customer experience measurement methodologies.

Sant previously managed Millward Brown Optimor, the firm's global brand strategy arm. He has worked in the US for more than six years and was previously Chief Strategy Officer and VP of Strategic Marketing and Business Development with the Aegis Group. Before this, he worked as Head of Global Solutions at Research International and was a Director at TNS.

'I am more than convinced that Roger Sant will be a highly valuable addition to the Maritz Research team - in the UK, Europe and the USA,' said Stephan Thun, MD for Europe. 'He will be vital for the development of our European innovation strategies.'

Maritz Research, a subsidiary of the US group Maritz, measures customer and staff attitudes and behaviour with a focus on the automobile, transport, financial services, IT, hospitality and pharma industries.

In Europe, the firm has offices in the UK and Germany.

Web site: www.maritzresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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