Slingwave Unveils Ad Testing and Optimization Platform

In the US, marketing measurement software specialist Slingwave has launched an AI-native marketing attribution and scenario testing platform for eCommerce and direct-to-consumer brands.

The new system combines Bayesian marketing mix modelling, agile marketing attribution, and experimentation with an intelligence layer and customized models that run millions of scenarios to help users optimize spend. The platform is purpose-built for full funnel marketers and performance-driven media, focuses on incremental impact, and learns with every campaign, promising continuous improvement.

Three tiers are available - Diagnostic, Core, and Pro - all built on Slingwave's proprietary AI layer and targeting brands 'at every stage of their measurement journey.' Top-of-the-line Slingwave Pro includes cross-channel halo impact analysis across Amazon, DTC, wholesale, and other retail channels; and detailed scenario planning and predictive spend curves for complex omnichannel interactions across both digital and traditional media.

Founder and CEO Paul Boruta (pictured) comments: 'Every ad platform grades its own homework. The question is what's actually driving results. We built a system that answers that: a compounding intelligence platform that gets smarter the longer you use it. We are already seeing 20-50% plus improvement in campaign performance, and expect those gains to accelerate as our models improve with additional data.'

The firm is online at www.slingwave.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.