Aberdeen Group Partners with AMA

In the US, research and market intelligence agency the Aberdeen Group has established a research partnership with the American Marketing Association (AMA) to offer members access to its twelve practices and research library 'The Vault'.

AMA is the largest marketing association in North America, offering members information, education and targeted networking.

'We are constantly looking for opportunities to deliver real value to AMA members, and this partnership with the Aberdeen Group is a good example of value creation,' states AMA CEO, Dennis Dunlap.

Aberdeen Group says the partnership has been set up to provide industry research to members, particularly that gathered by its Customer Management Research Practice which covers data management, customer engagement, sales effectiveness, social media and marketing performance.

'This relationship will provide AMA members with the most up to date fact-based research while allowing them to benchmark themselves against their industry peers,' Aberdeen Group President Andrew Boyd explains. 'We look forward to this valuable partnership that will provide both organizations with advanced professional networks and resources for heightened market awareness.'

Web sites: www.aberdeen.com and www.marketingpower.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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