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Toluna has confirmed its senior team following the June acquisition of MetrixLab. The firm's Chief Sales, Research, Technology and Financial Officers will remain in role while former MetrixLab Global HR Director Hans Verhulst becomes Chief People Officer and Jolique Weelink Chief Insight Officer. More
US firm Precision Sample has added Pete Aitkin and Jason Silver to its sales team as VP Client Development and Senior Director, Client Development respectively. More
End-to-end insight platform provider Toluna has agreed to acquire research solutions provider MetrixLab from its Japan-based owner Macromill, Inc., for an undisclosed sum. Macromill will take a minority equity stake in Toluna and the two will work closely. More
Insight firm MetrixLab has added a hybrid AI-powered tool called PACT Instant to its suite of packaging design testing solutions, promising in-depth evaluation of existing and new designs with results in as little as 48 hours. More
Research firm MetrixLab has opened an office in Warsaw, Poland, its first in Eastern Europe. More
Digital research firm MetrixLab has opened its first office on the African continent, in Johannesburg, South Africa, appointing Nanzala Mwaura as Managing Director and Rentia Kraucamp as Research Director. More
Digital research specialist MetrixLab has appointed Ed Harrison as Managing Director of Australia and New Zealand. He replaces Vincent Blaney, who is returning to the UK in June to take up a position at the firm's London office. More
Tokyo-based online specialist Macromill has included Taiwan in its weekly consumer survey, adding to existing coverage of China, South Korea, Indonesia, Thailand and Vietnam. More
Tokyo-based Macromill has announced the launch of a digital advertising business, Macromill Ads, tapping the data from its 1.3m proprietary consumer panelists to provide a one-stop service from ad planning and distribution to the measurement of effectiveness. More
Digital research firm MetrixLab has promoted Claudia Strauss to the role of UK Managing Director, replacing Angela Morgans who will focus full-time on her position as Regional Managing Director for MetrixLab Europe. More
Tokyo-based online specialist Macromill has launched a Life Science Business, which will conduct research and acquire biochemical data relating to healthcare, and use panels for human clinical trials concerning health promotion and disease prevention. More
Digital research firm MetrixLab has promoted four members of its North American leadership and global teams. Aaron Peck becomes President and MD for North America, replacing Kevin Moran who becomes EVP of the Global Alcohol & Beverages Segment. More
Scott Ernst, Global CEO of online specialist Macromill, is to step down after the group's annual shareholders meeting in September. Toru Sasaki, Representative Executive Officer for the group's Japan Operation, will take over the role. More
Digital research firm MetrixLab has opened an office in Delhi, India, from where it will serve existing global clients, and support new clients across the region. More
Digital research firm MetrixLab has promoted Gayatri Srikant from Senior Client Director to Managing Director for Singapore, replacing Rob Valsler who moved up a fortnight ago to Regional MD for AMEA. More
Digital research and marketing analytics firm MetrixLab has promoted Thijs Elias to the role of Chief Executive Officer, replacing co-founder Jan Willem Gerritsen, who left the company in January. The position has since been held on an interim basis by Scott Ernst, Global CEO of parent company Macromill. More
Tokyo-based online specialist Macromill has acquired an additional 41% stake in Southeast Asian marketing research firm W&S Holdings, which from July will be known as Macromill South East Asia. Terms of the deal were not disclosed. More
Digital research and marketing analytics firm MetrixLab has promoted Pieter van der Gouwe to the role of Managing Director of its Netherlands operation, while Pim van Leeuwen moves up to Director of Client Strategy and Growth. The pair will jointly lead the Dutch office. More
Tokyo, Japan-based online specialist Macromill has acquired US-based research agency Acturus through its MetrixLab US subsidiary. Terms of the deal were not disclosed. More
In Japan, online specialist Macromill has completed its listing on the First Section of the Tokyo Stock Exchange (TSE). More
Consumer insights specialist Macromill has appointed Shinichiro Oka as Chief Human Resources Officer, based in Tokyo, while Mark Sidell joins the firm as Chief Operating Officer, based in the United States. More
Online insights and analytics specialist Macromill-MetrixLab has agreed a joint venture with emerging markets-focused mobile marketing firm TTC Mobile, bringing the latter's panels into the former's sample ecosystem to massively extend its global reach. More
Online specialist MACROMILL-MetrixLab has appointed Scott Ernst as Chief Executive Officer. He replaces Han De Groot, who will remain as a member of the Board and provide advice to the leadership team on portfolio choices and strategy. More
Netherlands-based online research and marketing analytics firm MetrixLab has appointed three new client directors at its offices in the UK. More
Tokyo-based online specialist Macromill has opened a new office in Singapore, where it has appointed former Millward Brown exec Rob Valsler as Managing Director in charge of the Southeast Asian team. More
Japanese-based online specialist Macromill has appointed IBM veteran Kuniko Ogawa as Chief Technology Officer and former General Electric exec Teruaki Kido as Chief Financial Officer. More
Japanese-based online specialist Macromill has announced the opening of an office in Mexico, led by Ricardo Cuéllar who joins as Managing Director for the region. More
In Japan, consumer insights specialist Macromill has reported a 44% increase in 2014 revenue to 25 billion Yen (EUR 178m), reflecting its recent merger with Netherlands-based online research and analytics firm MetrixLab. Sales for the period were 31 billion yen (EUR 214m). More
Online research specialist Macromill has formed a joint venture (JV) with medical information provider CareNet, in Tokyo, to provide marketing research services across the medical sector. More
Japanese online specialist Macromill has merged with Netherlands-based online research and analytics firm MetrixLab. The combined firm will now operate under the Macromill brand, and has plans to open new offices in Southeast Asia, the Middle East and Russia. More
Private investment firm Bain Capital Partners has made an offer of 51.4 billion yen ($501m) to buy all the shares of Tokyo-based online research firm Macromill. More
In Japan, online research firm Macromill has partnered with ad and marketing services agencies Hakuhodo and Tokyu to form a new subsidiary which will collect and sell data on consumer commodity buying in Tokyo. More
Online research specialist Macromill is to take over Yahoo Japan's market research business Yahoo Japan Value Insight (YVI). The deal is to be concluded on 1 August, and will be funded by the issue of Macromill stock. More
In Tokyo, online research firm Macromill has sold most of its shares in Asian sample specialist AIP Corporation, and instead bought Brand Data Bank (BDB), which provides marketing database services. The deal is valued at nearly 147m yen ($1.6m). More
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