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Welcome To Malaysia
Country number
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Malaysia

Malaysia is a federation that consists of thirteen states and three federal territories in Southeast Asia, separated into two regions - Peninsular Malaysia and Malaysian Borneo - by the South China Sea. The country shares borders with Thailand, Indonesia, Singapore, Brunei and the Philippines. See full country profile.

Latest Research News from Malaysia

Jan 26
Kantar has promoted Jane Ng and Paromeeta (Paro) Mathur Banerjee to General Managers of its Insights division in Singapore and Malaysia, respectively. Jan 26 2023
Jan 11
Parenting platform Supermom, which offers its twenty million members price comparisons, networking communities, and the opportunity to earn money by completing surveys, has raised SG$ 8m ($6.01m) in a Series A round of funding, which it will use to expand its presence in Southeast Asia. Jan 11 2023

1 current Malaysian job:

Survey Research Manager, Remote Working - Worldwide, $ Competitive salary - (posted Feb 27 2024)

Fast Facts
Map of Malaysia
CAPITAL: Kuala Lumpur
GOVERNMENT: Constitutional Monarchy
AREA: 329,750 sq km
POPULATION: 26,160,256 (July 2010 est.)
MAJOR LANGUAGE: Malay (Bahasa Malaysia)
Prayer, Malaysia
Prayer, Malaysia

Towering above the rest... Kuala Lumpur is home to the Petronas Twin Towers, the tallest twin buildings in the world. They were previously the world's tallest buildings, until Taipei 101 was completed

A little More Knowledge?
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Malaysia in Profile

Malaysia is a federation that consists of thirteen states and three federal territories in Southeast Asia, separated into two regions - Peninsular Malaysia and Malaysian Borneo - by the South China Sea. The country shares borders with Thailand, Indonesia, Singapore, Brunei and the Philippines.

Malaysia as a unified state did not exist until 1963. Previously, a set of colonies were established by the United Kingdom from the late 18th century, and the western half of modern Malaysia was composed of several separate kingdoms. British Malaya was dissolved in 1946 and after experiments with two other structures the country gained independence on 31 August 1957. Rapid growth during the 1980s and 1990s, averaging 8% from 1991 to 1997, has transformed Malaysia into a newly industrialised country. International trade plays a large role in its economy. Malaysia has a biodiverse range of flora and fauna, and is also considered one of the 18 biologically megadiverse countries.

Some Business and General Info

GDP: $381.1 billion (2009 est.), ($14,800 per capita)

Religions Muslim 60.4%, Buddhist 19.2%, Christian 9.1%, Hindu 6.3%, Confucianism, Taoism, other traditional Chinese religions 2.6%, other or unknown 1.5%, none 0.8% (2000 census)

Currency: Ringgit (MYR) (1 MYR = 0.2 EUR)

Telephone Code: +60

Overview of the Research Industry

MR Association(s):

MR Association

Malaysia's MR industry had a turnover of $USD 73m ($USD 2.66 per capita) in 2008, meaning it is ranked 40th in the world by countries ranked by market size.

Ad spend in the same year was $1,589m ($USD 58.21 per capita): MR as a percentage of ad spend therefore stands at 4.6%.
Source: ESOMAR

Overview of Trade and Industry

Singapore (14.94%), US (12.4%), China (10.19%), Japan (9.13%), Thailand (4.93%), Hong Kong (4.75%) are the main export partners (2009), and the main exports are electronic equipment, petroleum and liquefied natural gas, wood and wood products, palm oil, rubber, textiles, chemicals (total export est. at US$157.6 bn in 2009). Imports are Electronics, machinery, petroleum products, plastics, vehicles, iron and steel products, chemicals (2009: US$119.3 bn), the main import partners being Singapore (20.16%), China (12.31%), Japan (11.02%), US (9.41%), Thailand (6.15%) and South Korea (4.21%).

Key industries in Malaysia include rubber and oil palm processing and manufacturing, light manufacturing, electronics, tin mining and smelting, logging, timber processing (in Peninsular Malaysia) and logging, petroleum production; Sarawak - agriculture processing, petroleum production and refining, logging (in Sarawak).

Chamber of Commerce:

My view
Researchers Talk!
Have your say!
If you are a researcher based in Malaysia, in whatever capacity, then we would love to hear from you!

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Views from...
Julius Augustine, Associate Director, Acorn Marketing and Research Consultants Bhd, Malaysia
Malaysia has seen fantastic times this decade. The GDP of Malaysia has seen unprecedented growth which h's increased the buying power of the average Malaysian and hence we have an exponential increase in marketing activities and market research.
Steve Murphy, Managing Director, Ipsos Malaysia
Market research in Malaysia has generally been considered challenging for those people outside of the country. On the surface, it is a complex and complicated market for research. There are 3 different and distinct races in the country, multiple languages spoken such as Bahasa Malaysia, Chinese (Mandarin, Cantonese and Hokkien) as well as English, there is a fairly big land mass, and reasonably large population.