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Insights tech and panel provider Toluna has launched HarmonAIze, a synthetic data suite suitable for both qual and quant research and promising 'faster, deeper analysis, particularly for hard-to-reach target groups'.
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Manchester-based global panels firm The Insights Family has launched a product called NextGen Insights, which will track the behaviour, preferences and consumption patterns of the next generation of consumers, following those aged 19-30 as they transition into adulthood.
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In New York, Comcast Advertising has appointed Scott Weisenthal as its new Head of Global Marketing and Insights, overseeing all activity in the areas for firms including ad sales division Effectv and technology arm FreeWheel.
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In Austin, Texas, end-to-end automated consumer research platform Knit has secured $9m in funding, and launched an AI-driven tool called Report-Ready Insights.
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Sponsorship analytics platform Relo Metrics has made four senior hires: Vivian Herron as VP Global Sales & Partnerships, Dylan Cox as VP Data Strategy and Operations, Lee Moulding as Senior Commercial Director in EMEA and Naokazu Wakaguri who will help develop its business in Japan. More
Neuroscience-based consumer attention measurement firm DIRT Research Technologies has closed a pre-seed funding round of $2m, with which to expand data collection and enhance its audience insight tools with AI. More
In the UK, data collection agency Yonder Data Solutions has promoted five people: Andy Salmons to Survey Programming Director, Amit Lakhani to AD, Nick Rawlinson to Senior Data Processor, Ellie Crompton to Omnibus Manager and Nazrin Alufer to Senior Survey Manager. More
Publicis has acquired marketing company Mars United Commerce, among other things bringing the global marcoms group a wealth of proprietary data on shoppers and shopping behavior, and on media performance. More
Singapore-based MR and analytics platform Milieu Insight has appointed former YouGov Global COO Sundip Chahal as its new Chief Executive. Founder Gerald Ang moves to focus on product innovation. More
Joe Buscema has joined Wordibly as a Project Manager. More
Former uSamp, YouGov and Delineate exec Ben Leet has added another fractional role to his portfolio, as CFO at Toronto's Nexxt Intelligence. More
Leeds, UK-based agency Blue Yonder has appointed former Unilever researcher Veenisha Fatnani as a Senior Insight Executive. More
| 4th Sep 2024 | UXDG Virtual 2024 - Virtual |
| 25th Sep 2024 | IIEX Latin America - Miami, Florida |
| 10th Oct 2024 | MRMW Europe - Berlin, Germany |
| 6th Nov 2024 | Qual360 - APAC - Singapore |
| 29th Jan 2025 | Qual360 Europe Conference - Berlin |
| 10th Dec 2024 | MRMW MENA - Insight Summit - Dubai |
