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German-based software giant SAP has announced plans to cut up to 3,000 jobs, and says it will explore the possible sale of its 71% stake in experience management firm Qualtrics.
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Australia-based consumer data firm Pureprofile has announced revenue up 21% to $AUD 12.8m for the quarter ended 31st December, the second of its fiscal year 2023.
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Manchester, UK-based mobile device data firm RealityMine has announced a formal partnership with a long-time collaborator, panel recruitment and data sourcing specialist Amplify MR, offering clients global private community and panel access.
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Force Marketing, which provides lifecycle marketing solutions for the automotive industry, has launched a customer data platform (CDP) called Audience IQ, promising to help auto dealer groups improve customer experience and ROI.
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In Sydney, online sample marketplace PureSpectrum has appointed online research veteran Chris Mawn as ANZ Director of Clients. More
In New York, behavioral science insights agency BEESY has announced three appointments including Marie Hollowell as Chief Operating Officer. Luke Wiggins joins as a Senior Research Manager and Paige Shomsky-Barker as Research Operations Manager. More
Community engagement platform OpenWeb has acquired proprietary audience management platform Jeeng, for around $100m, strengthening its offer helping brands to connect with online audience across channels and devices. More
In New York, shopper and digital marketing consultancy Behaviorally has launched PackPath, a qualitative suite which taps 'the world's largest behavioral pack design database' to predict the potential of pack designs to grow clients' in-market sales. More
Agile research solutions and panels firm Borderless Access has appointed Matthew Worden, formerly of firms including Dynata, Vision Critical and Fuel Cycle, as Vice President - Sales (Americas). More
British-based data and analytics consultancy Cynozure has announced two appointments to help its expansion in the US: Guy Lehman as Senior Data Strategy Advisor, based in New York; and Stan Michaud as Business Development Specialist, based in Boston. More
New Delhi, India-based quant online research and respondent engagement specialist Internet Research Bureau (IRB) has appointed former Torfac exec Nimai Sharma as SVP of Sales for North America, based in Los Angeles. More
In New York, the Media Rating Council (MRC) has appointed its 2023-24 Executive Committee, with Annette Malave from the Radio Advertising Bureau named Board of Directors Chair. More
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