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US-based customer experience management specialist Medallia has agreed terms of a sale to software investment firm Thoma Bravo, in an all-cash transaction valuing the company at $6.4 billion. Bids from other potential buyers will also be considered over the next 40 days.
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Nielsen has launched an approach to measure authenticated and unauthenticated web traffic and validate first-party server data with real consumer behavior.
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US-based mobile app analytics and attribution specialist Kochava has appointed Bryce Kliewer as Chief Operating Officer, while Nicolas Beraudo joins as Chief Revenue Officer.
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Scott Muller has returned to Australian media company Southern Cross Austereo (SCA) in the newly created role of Head of Content Insights.
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Comscore is to begin incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences, in collaboration with Experian, InfoSum and LiveRamp. More
In the US, insights and strategy consulting firm M/A/R/C Research has appointed Jeff McDonald as SVP of Account Management, while promoting Brad Seipel to Executive Vice President. Seipel retains his existing role as Group Director of Account Management. More
In the UK, GroupM-owned media agency Essence has announced that its EMEA Consulting division will now offer the group's data, media and technology expertise as a standalone service. More
Comscore Chief Financial Officer Greg Fink will be leaving the company at the end of August, 'to pursue new interests'. More
Mobile ad targeting firm Amobee has appointed former Dentsu leader Nick Brien as Chief Executive Officer. He replaces Samba Natarajan, who will now focus on his role as CEO of Strategic Portfolio at parent company Singtel Group, and will continue as an Amobee Board member. More
In New York, zero-party data marketing platform Octane AI has appointed Alex Gurevich as Vice President of Finance and Operations, while Vincent Silvey joins in the newly created role of Vice President of Engineering. More
New York-based consumer insights platform Suzy has given former employee and current TikTok marketing head Sofia Hernandez a seat on its Board of Directors. More
In Australia, market research technology platform Glow has appointed long-time tech industry exec Lachlan Donald in an advisory role. More
| 17th Aug 2021 | The 2021 Quirk's Event - New York - Javits Center, New York |
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