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Today's News Headlines...

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3/3/21
Article Headline
Posted: 3/3/21

The Office for National Statistics (ONS) has announced that the Census 2021 survey has gone live in England and Wales. Letters containing unique access codes have been sent out, and field officers will follow up after Census Day on 21 March if households have not completed their questionnaire.

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Article Headline
Posted: 3/3/21

Canadian qual software provider itracks has launched a solution called 'Realtime', featuring a virtual backroom where observers can chat with one another and with the moderator through both text and video, without having to worry about interrupting the research.

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Article Headline
Posted: 3/3/21

In the US, restaurant network Yum! Brands is to buy the artificial intelligence-based consumer insights and marketing performance analytics business of Kvantum. Terms of the deal were not disclosed.

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Article Headline
Posted: 3/3/21

Glasgow-based FMCG marketing platform and customer behaviour data firm Adimo has raised $3.6m in an additional seed round of funding, which it will use to expand its operations in the US, while scaling activity globally.

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Also in today's news...

Article Heading

Kantar Names Rana SA Insights Division General Manager

Posted: 3/3/21

Kantar has promoted Deepender Rana to the role of General Manager of its Insights division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. He takes over from Preeti Reddy, who has been named Chairwoman of Kantar South Asia. More

Article Heading

Alphonso Renamed LG Ads, Launches Targeting Platform

Posted: 3/3/21

Connected TV data and measurement company Alphonso has been renamed LG Ads, following the acquisition of a controlling stake in the business by multinational company LG Electronics. As part of the rebrand, LG Ads has launched a smart TV ad targeting platform. More

Article Heading

Nielsen to Sell Advanced Video Ad Arm to Roku

Posted: 2/3/21

Nielsen is selling its Advanced Video Advertising (AVA) business to TV streaming platform Roku, in a deal which includes Nielsen's video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. Terms of the transaction have not been disclosed. More

Article Heading

Kantar's Foster to Retire as Tejumola Takes Over

Posted: 2/3/21

Charles Foster, CEO of Kantar's Insights division in the Middle East and Africa region, is retiring in April after 35 years in the research industry. He is succeeded by Adeola Tejumola, who has most recently been responsible for Kantar Insights units in West, East and Central Africa. More

Article Heading

Finnish Analytics Firm GameRefinery Acquired

Posted: 2/3/21

US-headquartered mobile ad platform Vungle has acquired Finland-based mobile gaming analytics company GameRefinery for an undisclosed sum. More

Recent Appointments

Recent Appointments...

Echo Research

Posted: Mar 3 2021

Full-service reputation and communication research firm Echo Research has appointed New York-based Craig Rothenberg to its Advisory Board. More

Hearts & Science

Posted: Mar 3 2021

Omnicom Media Group-owned Hearts & Science has appointed Tom Leahey as Head of Digital for Melbourne. More

Lucid

Posted: March 2 2021

Programmatic research tech company Lucid has appointed Hui-Ching Tan as Associate Director, Business Development, based in Singapore. More

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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

3rd Mar 2021 Qual360 (Fully Virtual) - Virtual
9th Mar 2021 The Y Conference - Insights Association - Online
14th Apr 2021 succeet21 - Insights - Data - Analytics - Virtual
20th Apr 2021 MRMW North America 2021 (Virtual) - Virtual
3rd May 2021 Human Insights Conference 2021 - The Research Society - Online and In-person
12th May 2021 Pharma Market Research Conference, USA - Newark, NJ, USA