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Today's News Headlines...

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27/7/21
Article Headline
Posted: 27/7/21

US-based customer experience management specialist Medallia has agreed terms of a sale to software investment firm Thoma Bravo, in an all-cash transaction valuing the company at $6.4 billion. Bids from other potential buyers will also be considered over the next 40 days.

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Article Headline
Posted: 27/7/21

Nielsen has launched an approach to measure authenticated and unauthenticated web traffic and validate first-party server data with real consumer behavior.

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Article Headline
Posted: 27/7/21

US-based mobile app analytics and attribution specialist Kochava has appointed Bryce Kliewer as Chief Operating Officer, while Nicolas Beraudo joins as Chief Revenue Officer.

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Article Headline
Posted: 27/7/21

Scott Muller has returned to Australian media company Southern Cross Austereo (SCA) in the newly created role of Head of Content Insights.

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Also in today's news...

Article Heading

First-Party Data for Comscore's Predictive Audiences

Posted: 27/7/21

Comscore is to begin incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences, in collaboration with Experian, InfoSum and LiveRamp. More

Article Heading

M/A/R/C Hires and Promotes for Senior Team

Posted: 27/7/21

In the US, insights and strategy consulting firm M/A/R/C Research has appointed Jeff McDonald as SVP of Account Management, while promoting Brad Seipel to Executive Vice President. Seipel retains his existing role as Group Director of Account Management. More

Article Heading

Essence Creates Standalone Data and Tech Service

Posted: 27/7/21

In the UK, GroupM-owned media agency Essence has announced that its EMEA Consulting division will now offer the group's data, media and technology expertise as a standalone service. More

Article Heading

CFO Greg Fink to Leave Comscore

Posted: 26/7/21

Comscore Chief Financial Officer Greg Fink will be leaving the company at the end of August, 'to pursue new interests'. More

Article Heading

Former Dentsu Chief Nick Brien Takes Reins at Amobee

Posted: 26/7/21

Mobile ad targeting firm Amobee has appointed former Dentsu leader Nick Brien as Chief Executive Officer. He replaces Samba Natarajan, who will now focus on his role as CEO of Strategic Portfolio at parent company Singtel Group, and will continue as an Amobee Board member. More

Recent Appointments

Recent Appointments...

Octane AI

Posted: Jul 23 2021

In New York, zero-party data marketing platform Octane AI has appointed Alex Gurevich as Vice President of Finance and Operations, while Vincent Silvey joins in the newly created role of Vice President of Engineering. More

Suzy

Posted: Jul 23 2021

New York-based consumer insights platform Suzy has given former employee and current TikTok marketing head Sofia Hernandez a seat on its Board of Directors. More

Glow

Posted: Jul 22 2021

In Australia, market research technology platform Glow has appointed long-time tech industry exec Lachlan Donald in an advisory role. More

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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

17th Aug 2021 The 2021 Quirk's Event - New York - Javits Center, New York
20th Oct 2021 MRMW Europe 2021 - Online and In-person, Germany
27th Oct 2021 succeet21 - Insights - Data - Analytics (Presence Trade Show) - (MOC) Munich, Germany
10th Nov 2021 MRMW APAC EXPO 2021 - Virtual & In-person, Singapore
10th Nov 2021 QUAL 360 APAC 2021 - Singapore
1st Dec 2021 2021 Quirk's Event - Chicago - Hyatt Regency Chicago