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In New York, global marcoms group Interpublic (IPG) has announced the acquisition of California-based eCommerce intelligence platform Intelligence Node, which provides real-time product and market data to understand shopper trends, drive sales growth and optimize performance.
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Conversational AI and automation specialist Uniphore has acquired two data firms, ActionIQ and Infoworks, whose tech and expertise it says will extend its comprehensive end-to-end Enterprise AI platform and deliver 'the industry's first Zero Data AI Cloud'.
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Phil Smith, Director General of the UK's ISBA is to step down from the role in the middle of next year, but will continue his work for the advertising body as Chair of its fledgling Origin cross-media audience measurement solution.
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In Seattle, AI-powered customer data specialist Amperity has appointed Rob Ferguson as its new Chief Revenue Officer, replacing Chris Polishuk who moves to become Chief Sales Officer.
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In Istanbul, data integration and analytics firm Datapad has secured funding of more than $500k to continue development of its autonomous agent software, and expand its business. More
Social media management and consumer intelligence suite Brandwatch has launched an automated React Score, giving clients real-time data to help with reputation management. More
A new company offering streaming video audience measurement is launching in Asia. Headquartered in Singapore, OnDemandIQ will initially cover 'all SEA markets' as well as Taiwan, and will expand to Japan and South Korea months later. More
In the US, Nielsen and TikTok are working together to produce a cross-media view of campaign performance, including 'for the first time' the impact of ads on the addictive social media platform across 'all screens', including digital, CTV and linear. More
Consumer data giant Experian has acquired New York-based data activation, curation and identity platform Audigent. More
Leeds, UK-based full-service research agency Boxclever has promoted Charlotte Andrews and Lucy Hampson to Research Director. More
In Pittsburgh, PA, full service firm Schmidt Market Research has appointed Ash Attarian as Senior Manager, Advanced Analytics. More
In London, insight industry comms Keen as Mustard Marketing has appointed Vanessa Chirayus as a Junior Marketing Executive. More
| 4th Sep 2024 | UXDG Virtual 2024 - Virtual |
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| 10th Oct 2024 | MRMW Europe - Berlin, Germany |
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| 10th Dec 2024 | MRMW MENA - Insight Summit - Dubai |
