Datamonitor is integrating its three technology research brands - Butler Group, Datamonitor Technology and Ovum - under the Ovum name from September 1st. On the same day it wll launch two new research services.
The new grouping will include more than 350 business analysts and 150 ICT analysts.
The two new services are based on the firm's existing Knowledge Center platform and will be known as Ovum Technology and Industries Knowledge Center and Ovum Enterprise IT Knowledge Center. Ovum says its existing Telecoms research service and all other Datamonitor Group business research services will remain unchanged.
Ovum was acquired in December 2006 by Datamonitor plc, which itself became part of the Informa group in May 2007.
Datamonitor CEO Mark Meek says the two new Knowledge Centers will spearhead 'a new generation of Ovum research', offering 'unparalleled insight into the business value of technology.'
The Enterprise IT Knowledge Center will help enterprise clients to select and manage a technology portfolio that delivers improved business value, and will bring together Ovum and Butler Group's research, also using the business research of the wider Datamonitor Group.
The Technology and Industries Knowledge Center will help ICT suppliers identify and address new market opportunities, and will use the research strengths of the Datamonitor Technology and Ovum analyst teams.
David Mitchell, SVP of IT Research at Ovum, says the analyst industry has for years 'focused on technology minutiae', and has 'paid little attention to the needs of the businesses'. To change that, the firm has developed an approach it calls Collaborative Intelligence with the aim of 'really tackling the problem of the business value of IT.'
Ovum will give clients a breakfast briefing on Wednesday 23 September at its new London offices in Farringdon Road. Web site: www.ovum.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.