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Former Wirthlin Execs Launch Heart+Mind

March 25 2010

In Washington, DC, former leaders of Wirthlin Worldwide have today officially launched full-service research firm Heart+Mind Strategies.

Dee Allsop, Mike Dabadie, Beth Strackbein Forbes and Jennifer AireyThe company comprises research, communications and brand professionals, who worked together at Wirthlin for more than 15 years. Led by CEO and Managing Partner Dr Dee Allsop, it also includes Michael Dabadie working as President and Managing Partner; Beth Strackbein Forbes as Partner & Chief of Staff and Operations; Jennifer Airey, Partner, Senior Solutions Strategist; and Dr. Jim Hoskins, Senior Consultant + Executive Advisor.

Members of the senior leadership team have been the lead researchers on six Ogilvy Award-winning communications campaigns over the last thirteen years.

'Our new firm can see further because we are standing on the shoulders of one of the true giants of strategic communications and brand research - Dr Richard Wirthlin,' stated Allsop. 'We are proud to have him serve on our Board, and I am thrilled to be working with so many talented partners that understand the necessity of values-based research to win the hearts and minds of client constituencies.'

Other members of the Advisory Board include Martha Boudreau, President Mid-Atlantic, Fleishman-Hillard; Ron DeFore, Founding Principal, Stratacomm; Charles Trevail, CEO, Promise Corp and Joel White, Financial Advisor.

Web site: www.heartandmindstrategies.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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