Online MR services provider Crowd Science has launched Campaign Profiler, which it says 'redefines online ad research' by allowing clients to perform unlimited numbers of campaign research studies for a flat fee of $5,000 per month.
Based on Crowd Science's established research platform, the product promises accuracy, via proprietary recruitment methodology engine SmartSample; ease-of-use with a turnkey and automated setup; and cost-effectiveness versus traditional per-project fees.
CEO John Martin says the Platform enables his firm to deliver turnkey research applications like Campaign Profiler very cost-effectively: 'The online advertising ecosystem is getting more challenging by the day with microsites, social media and new platforms. Expensive, hard-to-deploy campaign effectiveness solutions handcuff publishers and advertisers alike, by limiting their visibility into what is working and what is not. We believe that more ad research, not less, is best for the industry, and we are delivering the platform and applications to make that technically feasible and economically viable.'
Campaign Profiler is available in three levels of functionality: self-service app Touch; Recall, which adds test-control methodology for the basic brand metrics of recall, usage and loyalty; and full-service offering Impact.
Based in Mountain View, CA, Crowd Science has offices in Toronto and Sydney and is on the web at www.crowdscience.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.