MTVN Creates New Lead Role for Fahey Rush

In New York, Colleen Fahey Rush has been promoted to the newly created position of Executive Vice President and Chief Research Officer at MTV Networks (MTVN), to lead the broadcaster's Strategic Insights and Research group.

MTVN's portfolio spans more than 150 TV channels and 400 digital media properties worldwide including MTV, Nickelodeon, VH1 and Comedy Central.

Fahey Rush, who joined MTVN in 1996 as VP of Research for VH1, most recently served as EVP, Strategic Insights and Research. She began her career at CBS, where she held a series of positions at the company's O&Os and broadcast network, and then served as Director of Research at Telemundo. She later took on the role of Associate Partner and Director of Research at J. Walter Thompson.

In addition, Fahey Rush leads the Executive Committee at the Coalition for Innovative Media Measurement (CIMM), which was set up in 2009 to fund new research into cross-platform and TV set-top box measurement. She also serves on the Board of the Advertising Research Foundation (ARF) and sits on the steering committee of Nielsen's Council for Research Excellence.

In her new role, she will provide guidance and support to research teams across MTVN's portfolio of brands. These teams uncover insights about the attitudes, tastes, and behaviors of MTVN's audiences through a wide range of methodologies including focus and conflict groups, ethnographies, online panels, blog-ographies, text surveys, shop-a-longs, biometric research, social media forums and monitoring, and more.

'Our mantra is 'know your audience', and we put that into practice through tireless research,' states MTVN Chairman and CEO, Judy McGrath. 'Colleen is the standard bearer of our ceaseless push for deeper consumer knowledge, and we created this position to catch up with the way she's expanded her role and become a force for stronger insights and better measurement for the entire media industry.'

Web site: www.mtv.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.