Kantar Adds Belgian TNS Study to TGI Network

Kantar Media has expanded its Global Target Group Index (TGI) network of syndicated marketing and media studies through the addition of TNS Media Belgium's Brand Media Monitor (BMM) study.

Launched in 2000, the bi-annual BMM provides a source of information for segmenting audiences and classifying brands. Its addition brings to 68 the number of studies now included in the Global TGI Network, which measures consumer product and brand consumption, attitudes and media usage for use in consumer profiling, brand positioning and media planning and buying.

Richard Asquith, CEO Kantar Media TGI and Custom, comments: 'Clients increasingly need fast access to comparable survey-based information and this addition enhances our ability to provide worldwide data and insight.'

Dominique Vercraeye, MD of TNS Media Belgium, says becoming part of the TGI network opens 'new perspectives' for his firm's BMM clients.

Web sites: www.kantarmedia.com and www.tnsglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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