In Canada, Digital Out Of Home specialist Ayuda Media Systems has launched Zest, a package providing comprehensive local decision data for online buyers and sellers of outdoor inventory. A mobile app will enable buyers passing a billboard to view data for it and book it on the move.
The new tool integrates with users' existing inventory and charting systems and automatically imports real-time availability data and other information concerning the outdoor media. The system also imports Eyes-On audience measurement data from the TAB (Traffic Audit Bureau). Ayuda says the software gives users the ability to make 'hyper local cherry-picked buys' and allows local agencies to execute media buys based on audience reach and frequency. The company is also planning a release of Zest on an app for Apple iOS devices. This will allow users to identify a specific billboard as they pass it and look for both it and similar inventory and immediately book it while on the move.
Daniel Fleischer, Ayuda's Director of Business Development explains: 'Zest makes it as easy for OOH companies to market their available inventory to existing and potential customers, as it is to shop for anything else online nowadays. Ayuda is in a unique position to help bring the outdoor vendor and buyer together online in a meaningful, practical way, because it was Ayuda that designed the TAB's Eyes On ADS and Web Services engine, which allows outdoor companies to automatically retrieve reach and frequency information for their billboards, regardless of what inventory management system they run.
Ayuda Media Systems was founded in 2003 and is headquartered in Montreal, Canada, with offices in London.
Web site: www.ayudasystems.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.