Shopper research specialist PRS (Perception Research Services) has opened a new office in Rome, Italy, led by Account Manager Roberto Fois and Project Director Gianluca Sacchet.
PRS specializes in research to help marketers understand shoppers and develop more effective packaging, category management and in-store marketing solutions.
Its new office, which will support European-based clients, will be staffed by Fois (pictured), who will service clients and be responsible for business development, and Sacchet, who will manage qual and quant studies.
Scott Young, President of PRS, comments: 'The opening of PRS' office in Rome is another important step in providing the local expertise and service that our clients expect. Along with our offices in London, Geneva, Singapore and Mexico City, it reflects our commitment to being a truly global research partner and expert advisor.'
Web site: www.prsresearch.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.