piJnz Launches Mobile Analytics Platform

Mobile customer engagement firm piJnz Group has introduced a mobile web analytics and landing page management platform called SignalMind, to provide metrics for mobile marketers.

piJnz (pronounced 'pigeons' as in the bird) offers tools to help clients publish and manage multiple mobile-friendly landing pages containing videos, social media links, maps and other features including lead generation forms and tap-to-call buttons. SignalMind is intended to complement the existing tools, while offering campaign management capabilities that allow marketers to group offers and track mobile engagement effort by source - a mobile ad, a text message, a social media ad or a QR code. It also provides reports including both traditional and mobile-specific data.

CEO and founder Elena English (pictured) comments: 'Measuring quantifiable outcomes of mobile engagement can be challenging, since relevant mobile analytics must provide details that traditional web analytics cannot offer. While some standard traffic metrics - such as unique visitors and page views - still apply on mobile, effective and well-rounded mobile analytics require mobile-specific data, such as phone calls generated from the mobile landing page, geo-location of visitors, or stats on your mobile coupon redemptions.'

Web site: www.pijnz.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.