TapClicks Secures Funding

In the US, the backers of digital marketing and performance analytics specialist TapClicks have converted a $1.5m seed funding investment into company stock, and committed to ongoing funding next year.

Silicon Valley-based TapClicks has just launched an upgraded version of its proprietary software which tracks the performance of banner ads, online video, SEO, e-mail and SMS push marketing, while enabling analysis of social media, web usage and mobile campaigns.

CEO Babak Hedayati (pictured) says the new funding comes as the company prepares for new products and an expanded executive team, as well as new clients and partners. He adds: 'We are in a very hot market and things are moving quickly.'

Web site: www.tapclicks.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.