Crimson Hexagon Debuts Real-Time Social Media Monitoring

US-based social media monitoring and analytics firm Crimson Hexagon has introduced a new feature called Live Stream, to enable real-time social media monitoring through its existing ForSight platform.

ForSight provides a real-time view of how engaged online consumers think and feel about brands or issues. With the addition of Live Stream, users will be able to access live post lists and maps registering the author's location and Klout influence score, along with volume graphs.

In addition, they will receive e-mail alerts triggered by events on social media. These will notify social media analysts and brand managers on changes in volume of particular topics of conversation about a brand, product or service, and will link with the firm's patented BrightView opinion analysis.

Crimson Hexagon President Curt Bloom (pictured), comments: 'The Live Stream feature allows users to monitor social conversations in real-time to help them quickly gauge the success of their campaigns and strategies. We see this new tool as a great compliment to our deep analytical capabilities that today's key business driving questions necessitate.'

Web site: www.crimsonhexagon.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.