In the US, audience targeting specialist eXelate has announced the opening of three new sales and support offices, in Chicago, Detroit and LA, and says it has doubled both its revenue and headcount in the last twelve months.
The company, which already has US operations in New York and San Francisco and international offices in London, Paris and Israel, says growth has been driven by client demand for its actionable and accurate modelled data. It has also been assisted by a $12m series C funding win last September.
eXelate's smart data platform analyses online household demographics, purchase intent and behavioral propensities, and the firm's distribution partners include Nielsen, Nielsen Catalina and MasterCard Advisors. Today's announcement also included the news that for the first time the company has pushed more than one trillion data records to its clients in a month.
CEO Mark S. Zagorski says of the planned recruitment drive: 'Growing our network of data and analytics professionals will help eXelate empower more digital marketers and agencies with our massive pool of smart data, enabling them to make smarter marketing decisions.'
Web site: www.exelate.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.