PrecisionDemand Gains Patent and CRO

TV ad targeting and measurement firm PrecisionDemand has been granted a patent for its automated set-top box ad targeting technology. The firm has also appointed media researcher Debbie Reichig as Chief Revenue Officer (CRO).

Seattle and New York-based PrecisionDemand targets ads to a TV audience and then quantifies their effect on sales. The system helps advertisers find their audience through 'buyometric portraits' derived from more than 400 demographic, behavioral and psychographic attributes as well as TV viewing behavior.

According to online publication MediaPost, PrecisionDemand has now received a US patent for technology matching an advertiser's first-party data about its customers with audience data from TV set-top boxes.

Separately, Reichig (pictured) has joined the company to lead sales, client services and marketing functions. Most recently, she ran her own company, In-Focus Media Consulting, helping clients develop marketing, sales, and research strategies across multiple platforms. Prior to this she was SVP of Marketing and Business Development at Clear Channel Outdoor, and SVP of Market Development at NBCUniversal.

CEO Jon Mandel comments: 'Debbie has always been on the forefront of pushing marketers to pay attention to data and sales information before investing in media. Her thinking about research and ROI has had a tremendous impact on the advertising industry, and we'll tap into that knowledge as PrecisionDemand uses its unique data capabilities to help marketers plan, buy and execute TV ad campaigns.'

Web site: www.precisiondemand.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.