TBA Hires in Sydney, Shanghai and London

UK-based behavioural economics specialist The Behavioural Architects (TBA) has appointed Nikii Dahlgren in Sydney, Natasha Xue and Lynette Xu in Shanghai, and Andreea Balica and George Deane in London.

TBA, which was set up in 2011 by three former leaders of The Futures Company, uses behavioural economics (BE) to deepen consumer understanding and help companies influence consumer behaviour.

Dahlgren joins the Sydney office as a Senior Behavioural Consultant, from Bread and Butter Research where she worked for the past nine years, most recently as Research Director. She has a BSc with a Major in Psychology from The University of Queensland.

Xue joins the Chinese office as a Consultant after completing a Masters in Psychology at Glasgow University, before which she worked as a Researcher in R&D at L'Oreal; while Xu joins from Ipsos UU, where she has worked as Assistant Research Manager for the past two and a half years.

Balica takes up the position of Strategic Consultant in the London team, after gaining a BA in Economics from The University of Chicago, where she also served as Field Research Assistant for the Becker Friedman Institute. Deane joins after gaining an MSc in Cognitive and Decision Sciences at UCL, and having previously worked for behavioural science consultancy Final Mile in Mumbai.

Co-founder Crawford Hollingworth comments: 'After winning the MRS 'Best New Agency' award in 2013, 2014 has proved to be yet another amazing year of growth and achievement. We are privileged to be attracting these extraordinarily talented individuals from around the world to work with us.'

Web site: www.thebearchitects.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.