In New York, ad forecasting and analytics specialist Yieldex has launched a new solution allowing publishers to predict viewable impressions based on historical data.
Yieldex provides digital ad forecasting, analytic pricing and trading tools for publishers and advertisers, who use the firm's platform to buy and sell targeted inventory in one location.
The new Yieldex Analytics tool allows forecasting using data gathered from viewable impressions, delivered viewable impressions, and viewable cost-per-thousand (vCPM). This enables publishers to respond to buyer RFPs that require billing or reporting based on this metric, or to audit their entire web site, specific sections, or specific pages.
CEO Andy Nibley (pictured) boasts: 'This new feature makes Yieldex Analytics the only platform that allows publishers to forecast viewable impressions so they can confidently deliver on their promise to their advertisers.'
Web site: www.yieldex.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.