Clear Channel Hires Research and Analytics Leader

In the US, ad giant Clear Channel Outdoor Holdings (CCOA) has appointed Andy Stevens as Senior Vice President of Research, Insight & Analytics, with a remit to develop performance analytics and research related to the out-of-home (OOH) media market.

CCOA is one of the world's largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across Asia, Australia, Europe, Latin America and North America. Stevens (pictured) joins from social media insights specialist ShareThis, where he served as VP of Strategy and Research. Prior to this he was the Director of Strategy at AOL in New York, in charge of a team tasked with driving account growth across the East Coast region. During his career, Stevens has also been a Management Consultant at Capgemini in London and Paris, and worked at Advertising.com.

In his new position, Stevens will develop return on investment (ROI) analytics for CCOA's clients and partners, while helping to identify the most impactful advertising opportunities and deliver the most relevant data to support the sector's growth.

Scott Wells, CEO of Clear Channel Outdoor Americas, comments: 'One of our top priorities at CCOA is finding ways to deliver even greater ROI to our clients and partners and Andy's deep expertise in turning data analytics into actionable consumer and marketing strategies will greatly enhance our ability to demonstrate the impact of out-of-home. I am confident Andy will enable new, valuable and actionable insights for our marketing partners.'

Web site: www.clearchannel.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.