US-based full service market research and analytics firm LRW (Lieberman Research Worldwide) has raised what it describes as 'significant growth capital', with which it plans to develop and expand its suite of tools.
Founded in 1973, the firm now has more than 400 employees at its HQ in Los Angeles and offices in Orange County, Chicago, Philadelphia, New York City and London. The new funding, from private equity firm Tailwind Capital, will be used to build on LRW's existing Pragmatic Brain Science, virtual reality, social media analytics and big data solutions, as well as for targeted acquisitions.
Chairman and CEO Dave Sackman (pictured) comments: 'Our partnership with Tailwind will enable us to innovate even more rapidly than we have the past few years and to meet the changing needs of CMOs and their marketing organizations. We fully intend to be recognized years from now as one of the pioneers and true leaders in creating what people are now calling the 'new MR' and we're calling Integrated Data Analytics Consulting'.
Web site: www.lrwonline.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.