In the US, mobile research firm MFour Mobile has introduced a tool called MediaMatch 360, which integrates media matching technology with measurement techniques for rapid feedback on ads, broadcasts and videos.
Founded in 2001, Costa Mesa, CA-based MFour uses GPS technology to collect information at the 'point of emotion', allowing clients real-time insights into audience experience; and also offers the Surveys On The Go app, giving access to an all-mobile panel.
MFour says the new tool validates consumer exposure, and tests recall and behavior 24/7 through its all-mobile Smartphone panel, helping clients to check total ad exposure and survey panelists in real-time.
The solution offers three features:
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.