Emerging markets panel specialist Borderless Access has extended its coverage in the Middle East, by adding more than 20,000 United Arab Emirates (UAE) consumers to its online and mobile panel.
Founded over a decade ago, the company currently operates consumer, B2B, IT and niche audience panels across the healthcare, travel, automobile, finance and mobile segments. Last year, it launched panels in Poland, Chile, The Philippines, Nigeria, Colombia, New Zealand, Australia, Singapore and Thailand. In October, the firm extended its coverage, through the launch of a 20,000 strong consumer online and mobile-ready panel in the KSA (Kingdom of Saudi Arabia) region.
SVP Dushyant Gupta (pictured) comments on the launch of his firm's 22nd panel: 'Having one of the highest standards of living, largest proportion of expatriates in the world, and an increasing number of incoming tourists, UAE is ethnically, culturally & economically diverse. With this trend in mind, we wanted to provide solutions tailored to all kinds of market research needs in the UAE.'
Web site: www.borderlessaccess.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.