In the US, visual content marketing platform Olapic has acquired Pinterest analytics specialist Piqora for an undisclosed sum.
Silicon Valley-based Piqora emerged from private beta in 2012, with $1.4m in seed funding, and then raised $7.7m in a Series A funding round in 2014. The firm aims to connect businesses with their most influential brand advocates, using a cloud-based data engine to capture data and insight generated by 'pins' and 'repins' on Pinterest, while also providing analytics for other visual social media networks such as Instagram and Tumblr.
Piqora's measurement and reporting tools, including its 'shoppable' Instagram solution Tapshop, will be integrated into the Olapic platform, boosting its ability to analyse and manage clients' consumer and brand-generated imagery across a range of channels. As part of the acquisition, Piqora's San Mateo, CA operations and team will be merged into Olapic, which currently has more than 175 employees in six countries.
Pau Sabria (pictured), co-founder and CEO of Olapic, comments: 'The acquisition of Piqora merges two best-in-class technologies and creates the industry's most powerful visual content marketing platform designed to help brands, CMOs, and social (media) teams extract more value and drive revenue from content. When brands have access and manageability of high-performing content at scale, it improves the cross-channel ROI and engagement with consumers'.
Web sites: www.olapic.com and www.piqora.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.