Nielsen Revenues Up 4.5 Percent in Q2

Nielsen has reported a 2.4% increase in second quarter revenues to $1.596bn, with both its Buy and Watch businesses providing a 'solid performance'. On a constant currency basis, revenues were up 4.5%.

Revenues within the Buy consumer purchase behavior arm increased 3.3% on a constant currency basis, although exchange rate changes meant the reported figure was flat at $852m. Within the Watch media research business, revenues increased 5.2%, or 5.8% on a constant currency basis, to $744m. Within this, revenues for audience measurement of video and text increased 7.2%, or 7.9% on a constant currency basis; for audio they grew 1.7% on a reported and constant currency basis; and for marketing effectiveness by 13.5%, or 15.1% on a constant currency basis. Other Watch revenues decreased 14.8% on a reported and constant currency basis, due to the sale of the National Research Group, completed in the fourth quarter of 2015.

As a whole, Nielsen's Q2 net income was $114m, up 3.6% on a constant currency basis. This figure includes restructuring charges of $34m relating to the company's market realignment in the Buy segment. Adjusted Net Income increased 4.5% to $257m (or 6.6% on a constant currency basis), compared to the second quarter of 2015; and Adjusted EBITDA increased 4.7% to $490m, or 6.5% on a constant currency basis.

CEO Mitch Barns (pictured) comments: 'Once again, in the quarter we saw solid revenue growth, strong margin expansion and earnings growth driven by our scalable, consistent business model, investments, and a continuous focus on productivity. In the Buy segment, our growth in emerging markets continues to be robust, fueled by our ongoing focus on both local and multinational clients, as well as strengthening our portfolio through innovation. Globally, we are focused on Total Consumer Measurement, providing both manufacturer and retail clients with the complete view of the consumer, whether in-store, out-of-home or online. These efforts help clients both measure performance and drive improved outcomes'.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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